Krispy Kreme is ramping up its efforts to encourage customers to get the COVID-19 vaccine.
This week, the company unveiled its second free doughnut promotion for vaccinated people, and it’s even sweeter than the first one.
Two days after the U.S. Food and Drug Administration gave full approval to the Pfizer vaccine, Krispy Kreme announced that customers who show proof of vaccination will be able to get two free doughnuts every day at their local store between Aug. 30 and Sept. 5, and and one free doughnut daily for rest of year.
Customers who have received at least one vaccination shot are eligible for the weeklong “Show Your Heart” offer and can choose from the chain’s Original Glazed Doughnut or a limited-edition Original Glazed Heart Doughnut. The special heart-shaped treat will also be available for sale throughout the week.
In March, Krispy Kreme launched its first free doughnut promo and announced that customers who had received at least one jab and show a valid vaccine card could score a free glazed doughnut every day at participating locations through the end of 2021.
The campaign has been quite popular (Krispy Kreme has given away 2.5 million+ Original Glazed doughnuts so far), and it’ll continue through the end of the year. But the company was inspired to step things up a bit once the FDA officially approved the Pfizer vaccine.
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