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Tag Archives: India
Japanese food giant Kikkoman wants soy sauce to be the ‘ketchup of India’
MUMBAI: Every dish tastes better with a dash of soy sauce, even dessert: That’s the ambitious pitch of Japanese food giant Kikkoman, hoping to persuade Indians to use it in curries, sweets and everything in between.
Convincing 1.3 billion people to add a staple of East Asian cuisine to their butter chicken and samosas is no cakewalk but it will likely be easier than the brand’s 1960s push into the United States.
“When we entered the US, people thought we were selling bug juice because of its dark colour,” Harry Hakuei Kosato, Kikkoman’s India representative, told AFP.
Today the brand’s funnel-shaped dispenser is a ubiquitous presence in US households, accounting for half of the firm’s US$4.4 billion revenues, and Kikkoman now hopes to replicate that success in India.
Sales were boosted by the West’s growing craze for Japanese cuisine since the 1980s, but the company is taking a different approach to India, which is home to a significant vegetarian population.
“It is not about getting everyone to eat sushi. We want our soy sauce to become the ketchup of India,” said Kosato.
He hopes that the move to market the sauce as an endlessly adaptable condiment will strike a chord
Food: Japanese Giant Kikkoman Wants Soy Sauce To Be The ‘ketchup Of India’
In this picture taken on July 16, 2021 a chef prepares a samosa filling with mince meat with Kikkoman Soy Sauce at the Ishaara restaurant in Mumbai.
Image: Indranil Mukherjee / AFP
Every dish tastes better with a dash of soy sauce, even dessert: that’s the ambitious pitch of Japanese food giant Kikkoman, hoping to persuade Indians to use it in curries, sweets and everything in between.
Convincing 1.3 billion people to add a staple of East Asian cuisine to their butter chicken and samosas is no cakewalk but it will likely be easier than the brand’s 1960s push into the United States.
“When we entered the US, people thought we were selling bug juice because of its dark colour,” Harry Hakuei Kosato, Kikkoman’s India representative, told AFP.
Today the brand’s funnel-shaped dispenser is a ubiquitous presence in US households, accounting for half of the firm’s $4.4 billion revenues, and Kikkoman now hopes to replicate that success in India.
Sales were boosted by the West’s growing craze for Japanese cuisine since the 1980s, but the company is taking a different approach to India, which is home to a significant vegetarian population.
“It is not about getting everyone to
REVIEW: India at EPCOT International Food & Wine Festival 2021
We were surprised to find the India Marketplace open today at EPCOT. The 2021 EPCOT International Food & Wine Festival booth was not scheduled to open until October 1. Other surprise openings today include Kenya, Lobster Landing, Ireland, Mac & Eats, The Alps, and Spain.
India Booth at the EPCOT International Food & Wine Festival 2021

Menu for the India Marketplace at the EPCOT International Food & Wine Festival

Food:
- Warm Indian Bread with Pickled Garlic, Mango Salsa and Coriander Pesto Dips (V) (KA) – $5.00
- Madras Red Curry with Roasted Cauliflower, Baby Carrots, Chickpeas and UNCLE BEN’S® Basmati Rice (V, GF) – $5.00
- Korma Chicken with Cucumber Tomato Salad, Almonds, Cashews and Warm Naan Bread – $5.25
Beverages:
- Mango Lassi (Non-alcoholic) – $5.00
- Sula Brut Tropicale Sparkling Wine, Nashik – $7.00
- Sula Chenin Blanc, Nashik – $5.00
- Mango Lassi with Sōmrus Indian Cream Liqueur (27 proof) – $11.00
- Taj Mahal Premium Lager (4.5% ABV) – $5.00 (6 oz.) / $9.00 (12 oz.)

Photos of Menu Items for the India Marketplace at the EPCOT International Food & Wine Festival
Warm Indian
Posted in International Food
Tagged EPCOT, Festival, food, India, International, REVIEW, Wine
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