Tag Archives: India

Japanese food giant Kikkoman wants soy sauce to be the ‘ketchup of India’

MUMBAI: Every dish tastes better with a dash of soy sauce, even dessert: That’s the ambitious pitch of Japanese food giant Kikkoman, hoping to persuade Indians to use it in curries, sweets and everything in between.

Convincing 1.3 billion people to add a staple of East Asian cuisine to their butter chicken and samosas is no cakewalk but it will likely be easier than the brand’s 1960s push into the United States.

“When we entered the US, people thought we were selling bug juice because of its dark colour,” Harry Hakuei Kosato, Kikkoman’s India representative, told AFP.

Today the brand’s funnel-shaped dispenser is a ubiquitous presence in US households, accounting for half of the firm’s US$4.4 billion revenues, and Kikkoman now hopes to replicate that success in India.

Sales were boosted by the West’s growing craze for Japanese cuisine since the 1980s, but the company is taking a different approach to India, which is home to a significant vegetarian population.

“It is not about getting everyone to eat sushi. We want our soy sauce to become the ketchup of India,” said Kosato.

He hopes that the move to market the sauce as an endlessly adaptable condiment will strike a chord

Posted in Japanese Food | Tagged , , , , , , , | Comments Off on Japanese food giant Kikkoman wants soy sauce to be the ‘ketchup of India’

Food: Japanese Giant Kikkoman Wants Soy Sauce To Be The ‘ketchup Of India’


In this picture taken on July 16, 2021 a chef prepares a samosa filling with mince meat with Kikkoman Soy Sauce at the Ishaara restaurant in Mumbai.
Image: Indranil Mukherjee / AFP

Every dish tastes better with a dash of soy sauce, even dessert: that’s the ambitious pitch of Japanese food giant Kikkoman, hoping to persuade Indians to use it in curries, sweets and everything in between.

Convincing 1.3 billion people to add a staple of East Asian cuisine to their butter chicken and samosas is no cakewalk but it will likely be easier than the brand’s 1960s push into the United States.

“When we entered the US, people thought we were selling bug juice because of its dark colour,” Harry Hakuei Kosato, Kikkoman’s India representative, told AFP.

Today the brand’s funnel-shaped dispenser is a ubiquitous presence in US households, accounting for half of the firm’s $4.4 billion revenues, and Kikkoman now hopes to replicate that success in India.

Sales were boosted by the West’s growing craze for Japanese cuisine since the 1980s, but the company is taking a different approach to India, which is home to a significant vegetarian population.

“It is not about getting everyone to

Posted in Japanese Food | Tagged , , , , , , , | Comments Off on Food: Japanese Giant Kikkoman Wants Soy Sauce To Be The ‘ketchup Of India’

REVIEW: India at EPCOT International Food & Wine Festival 2021

We were surprised to find the India Marketplace open today at EPCOT. The 2021 EPCOT International Food & Wine Festival booth was not scheduled to open until October 1. Other surprise openings today include Kenya, Lobster Landing, Ireland, Mac & Eats, The Alps, and Spain.

India Booth at the EPCOT International Food & Wine Festival 2021

india-food-wine-booth-6

Menu for the India Marketplace at the EPCOT International Food & Wine Festival

india-food-wine-booth-1

Food:

  • Warm Indian Bread with Pickled Garlic, Mango Salsa and Coriander Pesto Dips (V) (KA) – $5.00
  • Madras Red Curry with Roasted Cauliflower, Baby Carrots, Chickpeas and UNCLE BEN’S® Basmati Rice (V, GF) – $5.00
  • Korma Chicken with Cucumber Tomato Salad, Almonds, Cashews and Warm Naan Bread – $5.25

Beverages:

  • Mango Lassi (Non-alcoholic) – $5.00
  • Sula Brut Tropicale Sparkling Wine, Nashik – $7.00
  • Sula Chenin Blanc, Nashik – $5.00
  • Mango Lassi with Sōmrus Indian Cream Liqueur (27 proof) – $11.00
  • Taj Mahal Premium Lager (4.5% ABV) – $5.00 (6 oz.) / $9.00 (12 oz.)
Offerings from India at the 2021 EPCOT International Food & Wine Festival (minus the pistachio cake from 2017)

Photos of Menu Items for the India Marketplace at the EPCOT International Food & Wine Festival

Warm Indian

Posted in International Food | Tagged , , , , , , | Comments Off on REVIEW: India at EPCOT International Food & Wine Festival 2021